Hello dear boy.
My ride is as comfortable as it has ever been considering the age of the old girl.....
Now back to the Rover. I don't think that you would honestly notice the difference between new rubber and poly in terms of firmness, the damping rate of the unit determines the firmness, the bush is the insulator, but you may find a difference in road noise being transmitted into the cabin, and if that is of primary importance then maybe stick with the rubber.
I see stepped small hole rubber bushes are available, I don't know how long they would last before the stepped part deteriorated and allowed the shock spindle to drift across and contact metal.
My rear shocks have been off and on so many times due to spring changes, the bushes have been nipped once or twice but are holding up quite well.
You could I suppose buy the new rubber bushes and new plastic sleeves and take a die grinder with a carbide bit and cut the centre hole big enough to take the sleeve, or source another rubber bush from another application - the OD is not critical, nor the thickness really as long as it is not too thin.
The red poly bushes I have supplied by AVO are not rock hard, they do have some give, bear in mind that in my application that little bush is holding up the weight of the car !
Edit
Lots of possibilities here - I don't have the original dims to hand.
shock absorber bush rubber | eBay